Christian Audigier (1958–2015) was a French fashion designer and entrepreneur best known for popularizing the Ed Hardy and Von Dutch brands. He transformed Ed Hardy’s tattoo-inspired artwork into a global fashion phenomenon in the 2000s, incorporating flashy designs, rhinestones, and bold graphics into clothing and accessories.
Before Ed Hardy, Audigier helped revive Von Dutch, a brand associated with the Kustom Kulture movement, and worked with major fashion labels like Levi’s, Diesel, and Guess. His marketing genius and celebrity endorsements made his brands extremely popular, especially in the mid-2000s.
Audigier passed away in 2015 from cancer, but his influence on pop culture fashion remains significant.
